The right email marketing platform can be the difference between a surviving and thriving online business. But with countless platforms in the market, how do you choose the one that will be the right tool for your journey?
We’ve done the heavy lifting, comparing the best email marketing services on price, features, automation, and user experience.
Let’s dive in straightaway if you’re ready to leave the competition in the dust.
What to Look for in Email Marketing Tools
There are many tools to manage customer communication and enhance sales cycles via emails in the market, each with unique features and capabilities. But which email newsletter service is the best?
If you’ve been searching for the best email marketing tool, here are seven factors you must keep in mind while evaluating any solution:
- Convenience. Choose an email marketing tool with a user-friendly interface, minimal learning curve, and automation for routine tasks like email scheduling;
- Drag-and-drop editor. Opt for a tool with a robust drag-and-drop editor, pre-designed layouts, and templates for quick email creation without coding;
- Automation features. Look for an email marketing solution with a strong automation builder to handle campaign scheduling, activity-based triggers, and lead nurturing;
- Signup forms. Ensure the tool allows you to create signup forms without needing additional software, saving time on integration and data migration;
- Deliverability. Prioritize tools with high deliverability rates to ensure your emails reach subscribers’ inboxes. Test platforms before selection;
- Support. Select a platform offering multi-channel support (chat, email, phone) to resolve technical issues and minimize downtime quickly;
- Security & reliability. Choose a service with robust security measures to protect against breaches and comply with GDPR and other data regulations.
Why waste time analyzing countless platforms when you’ve got first-hand reviews for the most popular email marketing platforms?
We’ve curated the top email marketing tools to fast-track your decision. Let’s look at these best email marketing programs one by one.
1. Sender – Best Email Marketing Campaign Service
Best for:
- Small and medium-sized businesses;
- Ecommerce;
- B2B & B2C businesses.
Sender is the ultimate email campaign platform for businesses that want to grow sales and build lasting relationships.
Its intuitive dashboard offers all essential features, advanced behavioral segmentation, and a visual automation builder. So, you can create professional email campaigns using a drag-and-drop email design builder.
Sender also has one of the quickest support response times in the industry, so you can expect help from an actual human being whenever you need it.
Get everything you need to succeed with Sender – for free! Even if you scale to a paid tier, the platform offers the most affordable plans in the industry. So, grow without breaking the bank.
Sender’s Top Features
Sender’s email and SMS marketing platform has various advanced marketing features, from an email list management system to marketing automation. You’d surely love the following:
- Drag-and-drop editor with free responsive templates; ;
- Popups and forms for lead generation;
- Advanced subscribers segmentation & analytics.
Sender Pros & Cons
Sender is a worthy email marketing service provider with many benefits (and few downsides). Let’s look at them.
2. Omnisend – Best for Ecommerce Marketing Automation
Best for:
- Small and medium businesses;
- Ecommerce businesses;
- Digital marketing agencies.
Omnisend is a powerful platform with automation capabilities that make streamlining digital marketing efforts a breeze.
Known for its user-friendly interface and seamless ecommerce integration, the platform offers a powerful automation builder and comprehensive analytics dashboard.
You can plan and run campaigns across email, SMS, and push notifications to boost customer engagement and drive conversions.
Omnisend’s Top Features
- Omnichannel capabilities;
- Push notification marketing;
- Advanced segmentation;
- Ecommerce review automation;
- Easy-to-use drag-and-drop email builder.
3. Klaviyo – Top Email Marketing Tool with Premium Features
Best for:
- Ecommerce stores;
- Freelancers & agencies;
- Small businesses.
Klaviyo excels in marketing automation for a diverse range of businesses. You can launch campaigns quickly using its drag-and-drop builder.
Target your customers across email & SMS and observe their interactions using the in-built analytics tool. Behavioral segmentation enhances your marketing automation workflows.
The platform also has a landing page and form builder.
Klaviyo’s Top Features
Klaviyo is a powerful email marketing service with all the standard features you seek as a business owner. Here are the major ones:
- Advanced A/B testing;
- Customer profiles;
- Forms and popup builder.
4. HubSpot – Email Marketing Service for Large Businesses
Best for:
- Small and medium businesses;
- Startups;
- Agencies.
HubSpot manages customers throughout their entire lifecycle. Its free CRM integrates with email marketing. It’s ideal for large-scale, relationship-focused businesses.
HubSpot offers standard and advanced email marketing features. These include basic drag-and-drop builder, visual journey flows, and high-end segmentation.
HubSpot’s Top Features
HubSpot has several advanced marketing automation, email marketing, inbound lead gen, and lead nurturing features, including:
- Drag-and-drop email builder;
- Free CRM solution;
- A/B testing features.
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